A thinker befriending words!

Then, I'm all about timing. I plan when and where to publish the content, ensuring everything runs like clockwork.
Next, I put on my thinking cap and start drafting a plan. What type of content will resonate? When should it be posted? These are the puzzles I love to solve.
First things first, I need to know who I'm talking to. I put myself in the audience's shoes, understanding what they love, need, and desire. It's like making a new friend; the more you know, the better the friendship!
This is where the rubber meets the road. I've created something awesome, and now it's time to set it free and let it do its magic!
Once the content is out, I take a step back and analyze it. How did it perform? What can I improve? This feedback loop is a learning journey that never ends and that's what makes it so exciting!

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Process
Setting the Content Free
Rolling up my sleeves
Hello, Audience!
Learning Never Ends!
On Your Marks, Get Set, Schedule


Copywriting
I write emotions by the brands for the people!




UX Writer
Closing the gaps between humans and pixels!

Art Curator
Lived in a world of artists and their love!


Trusted by Experts
Selected projects that unite research, strategy & creative firepower.
Featured Work



Street Food
Asia


Ugly Delicious
Hello!🫶🏽
Mobile vibes are in the making. For now, soak up the goodness on your laptop!
